Privacy Policy

Last Updated: August 23, 2025

Varellia (“Varellia,” “we,” “us,” or “our”) operates the website www.varellia.shop (the “Website”). We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Website, place an order, create an account, contact us, or otherwise use our services.

By using our Website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect different types of information depending on how you interact with our Website.

Information You Provide

When you place an order, create an account, subscribe to our communications, or contact us, we may collect:

• Full name

• Billing and shipping address

• Email address

• Telephone number

• Account login information

• Order and purchase information

• Product preferences

• Information you provide when contacting customer service

Payment Information

When you make a purchase, your payment may be processed by third-party payment providers.

We generally do not store your complete credit card number, security code, or other sensitive payment credentials on our servers. Payment information is handled by the applicable payment processor according to its own privacy policy and security practices.

Information Collected Automatically

When you visit our Website, certain information may be collected automatically, including:

• IP address

• Browser type and version

• Device information

• Operating system

• Pages visited

• Referring website

• Approximate location

• Date and time of visits

• Website usage and interaction information

We may use cookies and similar technologies to collect this information.

2. How We Use Your Information

We may use your personal information for the following purposes:

• To process and fulfill your orders

• To provide shipping and delivery services

• To process payments

• To communicate with you about your orders

• To provide customer support

• To manage your account

• To improve our Website and services

• To understand how customers use our Website

• To personalize your shopping experience

• To send promotional communications when permitted by law

• To prevent fraud and unauthorized transactions

• To maintain Website security

• To comply with applicable laws and regulations

We will not use your personal information for purposes that are incompatible with the purposes described in this Privacy Policy unless required or permitted by law.

3. Cookies and Similar Technologies

Varellia may use cookies, pixels, web beacons, and similar technologies to operate and improve our Website.

Cookies may be used to:

• Remember your shopping cart

• Maintain your preferences

• Keep you signed in

• Understand Website traffic and usage

• Improve Website performance

• Measure advertising effectiveness

• Provide relevant marketing and advertising

Some cookies are necessary for the operation of our Website, while others are used for analytics or marketing purposes.

Depending on your location, you may be able to manage or refuse certain cookies through your browser settings or our cookie consent tools.

Please note that disabling certain cookies may affect the functionality of the Website.

4. Analytics and Advertising

We may use third-party analytics and advertising services to understand Website traffic, measure marketing campaigns, and improve our services.

These services may collect information such as your IP address, device information, browsing behavior, and interactions with advertisements.

Depending on your location and applicable laws, these services may include providers such as Google, Meta, TikTok, or other advertising and analytics platforms.

Third-party providers process information according to their own privacy policies.

5. How We Share Your Information

We do not sell your personal information for monetary consideration.

We may share information with trusted third parties when necessary to operate our business and provide services to you, including:

Payment Providers

Payment information may be shared with payment processors to securely process your transactions.

Shipping and Fulfillment Providers

We may provide your name, shipping address, telephone number, and order information to logistics, courier, fulfillment, and delivery providers.

Service Providers

We may use third-party providers for services such as:

• Website hosting

• Website security

• Email delivery

• Customer support

• Analytics

• Marketing

• Fraud prevention

• Information technology services

These providers may process personal information only as necessary to provide services to us.

Legal Requirements

We may disclose personal information when we believe it is reasonably necessary to:

• Comply with applicable laws

• Respond to legal requests

• Protect our rights or property

• Prevent fraud or abuse

• Protect the safety of our customers or others

• Enforce our terms and policies

6. International Data Transfers

Because Varellia serves customers internationally, your personal information may be processed or transferred to countries other than the country in which you reside.

These countries may have privacy laws that differ from those in your country.

Where required by applicable law, we will take reasonable measures to provide appropriate safeguards for international transfers of personal information.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

We may retain certain information for longer periods when necessary to:

• Complete transactions

• Maintain business and financial records

• Resolve disputes

• Prevent fraud

• Comply with legal, tax, accounting, or regulatory requirements

• Enforce our agreements

When personal information is no longer required, we will take reasonable steps to delete or anonymize it.

8. Data Security

We take reasonable administrative, technical, and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include:

• The right to access your personal information

• The right to request correction of inaccurate information

• The right to request deletion of your information

• The right to request restriction of processing

• The right to object to certain processing

• The right to withdraw consent where processing is based on consent

• The right to receive a copy of certain personal information

• The right to opt out of certain marketing communications

To exercise applicable rights, please contact us using the information provided below.

We may need to verify your identity before processing certain requests.

10. Marketing Communications

If you subscribe to our marketing communications, we may send you information about:

• New products

• Special offers

• Promotions

• Discounts

• News and updates

You can unsubscribe from promotional emails at any time by clicking the “Unsubscribe” link in the relevant email or contacting us directly.

Unsubscribing from marketing communications will not prevent us from sending essential transactional messages, such as order confirmations, shipping updates, or customer service communications.

11. Children’s Privacy

Our Website is not intended for children under the age of 13, or the minimum age required by applicable law in the relevant jurisdiction.

We do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us so that we can take appropriate action.

12. California Privacy Rights

If you are a California resident, you may have additional rights under applicable California privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Subject to applicable legal exceptions, these rights may include the right to:

• Know what categories of personal information we collect

• Request access to personal information

• Request deletion of personal information

• Request correction of inaccurate information

• Opt out of certain forms of sharing or targeted advertising

• Limit certain uses of sensitive personal information where applicable

• Not receive discriminatory treatment for exercising applicable privacy rights

To submit a privacy request, please contact us at the email address below.

13. European Economic Area and United Kingdom Privacy Rights

If you are located in the European Economic Area (EEA) or the United Kingdom, you may have additional rights under applicable data protection laws, including the General Data Protection Regulation (GDPR) and UK GDPR.

Depending on the circumstances, we may process your personal information based on:

• Performance of a contract

• Compliance with legal obligations

• Our legitimate interests

• Your consent

Where consent is the legal basis for processing, you may withdraw your consent at any time.

You may also have the right to lodge a complaint with your local data protection authority.

14. Third-Party Websites

Our Website may contain links to third-party websites, services, or applications.

We are not responsible for the privacy practices, security, or content of third-party websites.

We recommend reviewing the privacy policies of third-party websites before providing them with personal information.

15. Third-Party Payment Services

When you use a third-party payment service to complete a purchase, your payment information may be collected and processed directly by that provider.

The payment provider’s privacy policy and terms will apply to the processing of payment information.

We recommend reviewing the applicable payment provider’s privacy policy before completing a transaction.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices.

When we make changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact us:

Varellia

Website: www.varellia.shop
Email: Serve@varellia.shop

We will make reasonable efforts to respond to privacy-related requests within the period required by applicable law.